Examples: [Collected on the Internet, 2003]
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Origins:
Over
the last few years we've seen many a purportedly altruistic appeal
circulate on the Internet, each one claiming you could donate
money to a worthy cause or right some terrible injustice
At
Sponsors become involved with this site (and others like it) as a
form of advertising and public relations and thus are willing to
pay for their messages to be viewed by consumers. They pay
CharityUSA.com, the parent entity of the site, on a per-click
basis; CharityUSA.com directs a percentage of the total ad revenue
collected towards animals shelters and sanctuaries and keeps the
remaining funds. (The Animal Rescue Site is not a non-profit
entity, so it shouldn't be confused with a charity even though it
does direct a significant portion of its revenues to those in
need. It exists to make a profit, and that it's still around
proves it's succeeding at it.)